what is google chrome helper and why is it hogging up my

User information can be gathered using registration forms or enabling sign-in with social media or email accounts. Authenticated users must be validated against a database list of approved user details before access is granted. You can set up verification to allow access for both guests and authenticated users. In technical terms, the captive portal feature is a software implementation that blocks clients from accessing a network until user verification has been established. This ability to have direct marketing communications with customers can incredibly benefit businesses’ outreach, retention, and upsell capabilities. When an email is used to create an account, end users aren’t sharing the same amount of data that a social profile provides, rather a direct method for organizations to contact them. When using a social method such as Facebook or LinkedIn, the captive portal will attain demographic information such as age, gender, location, and interests (this is also known as ‘ Primary Data ’ meaning first hand). What kind of data can be collected?ĭepending on the end-users log-in method, there is a range of useful insights that can be collected.

Want to try making your own splash page? Check out our Splash Page Creator. Captive portal examples by Purple A range of industry mock splash pages Businesses can then make the most of these portals to capture key insights into customers that enter their physical venue/store.

Quite often, captive portals display login interfaces for guest WiFi connections, like those you find in restaurants, cafes, airport lounges, and hotels. What is a captive portal?Ī captive portal is a web or splash page displayed before end-users can authenticate onto WiFi (another examples being services or servers, etc), typically by using a desktop computer or mobile device. In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work within marketing and business processes.

What is google chrome helper and why is it hogging up my